Dedicating ourselves to work for our mutual success

We are committed to providing exceptional service, building value, creating opportunities to drive results for Quality Beverage and our partners.

Our values and commitment to our team & partners have always stemmed from Quality Beverage’s deep rooted family history.



1869

Wetterau Inc. formed as a family grocery business.


1970

Ted Wetterau writes the business Creed that is still used today.


1991

Wetterau Grocers sold to Super Value Chain.


1992

Wetterau Assoc LLC formed and brothers Mark and Conrad Wetterau and Mike Waltakuitus purchasing Sav-A-Lot stores.


1994

Wetterau Assoc LLC founders purchase Quality Beverage in Taunton, MA, all 3 founders moving to MA. Worked directly with August Busch III for the purchase.


1998

Wetterau Assoc buys Golden State Foods (GSF), Conrad Wetterau stays in MA to run Quality Beverage


2001

Quality Beverage in Taunton acquires the first Non-Anheuser Busch brands, Corona, doing business with it’s U.S. Importer Gambrinus.


2006

Quality Beverage enters into the Craft Beer business with 2 large brands, Magic Hat and Sierra Nevada.


2022

Quality Beverage acquires the rights to distribute Cutwater Spirits - the industry’s #1 Canned Cocktail


2022

Quality Beverage creates a Non Alcoholic Sales & Service Team


2013

Quality Beverage fully purchases Consolidated Beverages in Auburn, MA after a period of investing into the business.


2019

Quality Beverage purchases Williams Distributing to become the largest beer wholesaler in New England.


Meet our Leadership Team

  • Steve Doherty

    Chief Operating Officer & VP

  • Anthony Frasco

    VP Corp. Sales & Marketing
    GM Chicopee

  • Craig Colonero

    Director of Sales & Marketing
    GM Auburn

  • Jenn Nolan

    Director of Sales & Marketing Taunton

  • Bill Lenahan

    Director of Business Development

  • Brian Montagna

    Director of Sales & Marketing Chicopee

  • David Johnson

    Director of Operations Taunton

  • Mike Clift

    Director of Operations Chicopee

  • Shaun Benton

    Director of Operations Auburn

  • Kris Lynch

    Director of Administration

  • Kim Izzo

    Director of Human Resources